How many times have you seen one of the following: “Famous Pies”, “Best Burger in Grand Rapids”, “Award Winning” , “World Famous”, etc. When you see that advertising do you say to yourself, “I need to try that pie”, “Eat that Burger”, if it’s won awards or is world famous it must be great! Or do you think, Famous for what, what award, or if they are so great why haven’t I heard about them before? A few weeks ago a new client came to my office and told me she had just met with another Bankruptcy Attorney who told her the reason he charged hundreds of dollars more because he was “The Best Bankruptcy Lawyer” in Grand Rapids. I don’t know who “The Best” bankruptcy lawyer is, I would like to think I am, but that’s not for me to decide, its for my clients to decide. I do know that people who need to tell you they’re the best, generally aren’t.
